Lead cost by channel
Services
Appliance Repair Marketing Services
Build a marketing system around Google Search Ads, GLS, Google Maps, Local SEO, call tracking and booked jobs. The focus is not only lead volume, but real booking cost.
Operating System
One system for leads, bookings and channel control
We do not blend every channel into one average number. Google Search Ads, GLS, Google Maps and Local SEO are reviewed separately, so it is clear where to scale and where to reallocate budget.
Cost per booked job
Lead-to-booking conversion
When to scale or pause a channel
Google Search Ads for Appliance Repair
$900/mo2 Search campaigns, up to $20,000/mo ad spend- Low-end and high-end appliance repair campaign structure
- Washer, dryer, oven, refrigerator, dishwasher and other core keywords
- Setup, management, optimization and monthly reporting
Google Local Services Ads / GLS
CustomSetup, verification and support- Basic GLS setup and service-area selection
- Support with verification, phone changes and Google Support
- Review strategy to build trust faster
Google Business Profile / Google Maps
CustomUsually around 4 weeks- Video verification instructions and document preparation
- Permanent sign, request/appeal and live video call when needed
- Profile publication after successful verification
Local SEO for Google Maps
$500Per month per location, custom pricing for multi-location networks- SEO review replies with geo and service context
- Standard/custom services, descriptions, posts 2-3 times per week
- Products and Q&A when they support visibility
Landing Pages
$600-$3000From a simple landing page to a designer-led build- Fast pages for appliance repair campaigns
- Structure for calls, forms and conversion tracking
- Pricing depends on design, scope and complexity
Call Tracking & Booking Analytics
IncludedFor active clients- CallRail setup and practical tracking logic
- Housecall Pro or another booking system review
- CPL, CPB and lead-to-booking conversion visibility
AI Operator Setup
CustomIntegration through Nextfield.pro- AI operator setup for phone handling
- Workflow implementation with a proven contractor
- Realistic quality checks for speech and local accents
Marketing Audit
$500Entry product before ongoing management- Review Google Search Ads, GLS, Maps and Local SEO
- Estimate CPL and cost per booked job by channel
- Recommendations for campaigns and booking conversion
Marketing Audit
Start with channel economics
What we review
Google Search Ads, GLS, Google Maps, Local SEO, call tracking, booking system, CPL, CPB and lead-to-booking conversion.
What you get
A clear plan: which campaigns to improve, which sources to scale and where money is being lost before booking.
Contact
Book a Consultation
Leave your contact details and a few notes about the business. I will review the situation and suggest the best next step.