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Case Studies

Appliance Repair Marketing Case Studies

Real examples of how Shtin Agency tracks appliance repair marketing performance by lead cost, booking cost, service area, and traffic source.

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NY & CT Appliance RepairWestchester County, NY; Fairfield County, CT; New Haven County, CTChicago Appliance Repair, Case 1Chicago, IL and nearby suburbsChicago Appliance Repair, Case 2Illinois and WisconsinAppliance Repair Near Charlotte, NCAround 50 miles from Charlotte, NC

NY & CT Appliance Repair

Multi-Channel Google Marketing for an Appliance Repair Company in NY & CT

Anonymized case study
Westchester County, NY; Fairfield County, CT; New Haven County, CTGoogle Local Services Ads; Google Search Ads; Google Business Profile / Google Maps; Local SEO

2 GLS accounts, around 10 Google Business Profiles, Local SEO pages, Search campaigns, and separate structure for regular and high-end appliance repair.

An anonymized case study based on campaign performance data. A local appliance repair company needed stronger Google presence across several service areas.

The strategy combined GLS, Google Search Ads, Google Maps locations and Local SEO to separate regular appliance repair traffic from high-end brand repair traffic.

CPL~$50
CPB~$80
Best ChannelGLS
Service AreaNY & CT
Channel / MarketCPLCPBDecision
Google Local Services Ads~$50~$80Continued
Google Search Ads, standard appliance repair~$50~$60Scaled
Google Search Ads, high-end appliance repair~$220~$300Optimized

CPL means average cost per lead. CPB means average cost per booked job.

Google Local Services Ads
Lead ~$50
Booking ~$80
Google Search Ads, standard appliance repair
Lead ~$50
Booking ~$60
Google Search Ads, high-end appliance repair
Lead ~$220
Booking ~$300

A multi-channel Google strategy helps service businesses compare sources by booked jobs, not lead volume alone.

Chicago Appliance Repair, Case 1

When GLS Was Not the Right Fit for a Chicago Appliance Repair Campaign

Anonymized case study
Chicago, IL and nearby suburbsGoogle Local Services Ads; Google Search Ads; High-end appliance repair campaigns

In this project, GLS generated leads at a reasonable price, but cost per booked job was above the target threshold.

Budget was reallocated toward Google Search Ads, where regular appliance repair traffic had clearer economics.

GLS CPL~$60
GLS CPB$150-$200
DecisionReallocated
MarketChicago
Channel / MarketCPLCPBDecision
Google Local Services Ads~$60~$150 to $200Reallocated
Google Search Ads, standard appliance repair~$50~$100Continued
Google Search Ads, high-end appliance repair~$72~$200Optimized

CPL means average cost per lead. CPB means average cost per booked job.

Google Local Services Ads
Lead ~$60
Booking ~$150 to $200
Google Search Ads, standard appliance repair
Lead ~$50
Booking ~$100
Google Search Ads, high-end appliance repair
Lead ~$72
Booking ~$200

A channel should not be judged by CPL alone. For appliance repair, CPB is often more important because not every lead becomes a booked job.

Chicago Appliance Repair, Case 2

GLS Performance in Illinois vs Wisconsin for an Appliance Repair Company

Anonymized case study
Illinois and WisconsinGoogle Local Services Ads; Google Search Ads; Standard appliance repair campaigns

High-end campaigns were not used in this project.

The same channel performed very differently in nearby states. GLS in Wisconsin produced much cheaper leads and bookings than GLS in Illinois.

Google Search Ads generated volume, but CPB was above the ideal target.

Best CPB~$48
Best CPL~$30
Best MarketWisconsin
TrackingBy state
Channel / MarketCPLCPBDecision
GLS, Illinois~$67~$136Review
GLS, Wisconsin~$30~$48Best performer
Google Search Ads, standard appliance repair~$48~$120Optimized

CPL means average cost per lead. CPB means average cost per booked job.

GLS, Illinois
Lead ~$67
Booking ~$136
GLS, Wisconsin
Lead ~$30
Booking ~$48
Google Search Ads, standard appliance repair
Lead ~$48
Booking ~$120

Appliance repair marketing should be reviewed separately by state, service area and traffic source. One average number is not enough.

Appliance Repair Near Charlotte, NC

Why GLS Worked Better Than Google Ads Near Charlotte

Anonymized case study
Around 50 miles from Charlotte, NCGoogle Local Services Ads; Small Google Search Ads test

The company worked about 50 miles from Charlotte, North Carolina, and needed more practical local appliance repair calls.

A Google Search Ads test produced low volume and weaker traffic quality, so GLS became the better fit for this market.

GLS CPL$40-$50
GLS CPB$80-$100
DecisionGLS continued
MarketCharlotte area
Channel / MarketCPLCPBDecision
Google Local Services Ads~$40 to $50~$80 to $100Continued
Google Search AdsSimilar lead costLow volume / weak traffic qualityPaused

CPL means average cost per lead. CPB means average cost per booked job.

Google Local Services Ads
Lead ~$40 to $50
Booking ~$80 to $100
Google Search Ads
Lead Similar lead cost
Booking Low volume / weak traffic quality

Google Search Ads is not always the best first channel for smaller markets. In this project, GLS produced more useful local leads and booked jobs.

Services

Services connected to these cases

Google Search AdsGoogle Local Services AdsGoogle Business Profile SetupLocal SEOAI Operator SetupMarketing Audit

Audit

Want to understand your real cost per booked job?

Most appliance repair companies track leads, but not every lead becomes a booked job. We can review your Google Search Ads, GLS, Google Maps, call tracking, and booking numbers to find what is actually working.

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Results may vary depending on service area, competition, budget, season, call handling, technician availability, and booking rate. These case studies are examples of past campaign performance, not guaranteed results.

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