Included for active clients as an additional setup layer.
Tracking
Call Tracking and Booking Analytics
Lead volume is not enough. Call tracking and booking analytics show which channels produce booked jobs and where leads are lost before revenue.
This is essential when a company wants to make decisions based on bookings instead of surface-level lead count.
Best Fit
Who this is for
- Businesses that do not know real cost per booked job
- Companies using CallRail, Housecall Pro or another booking system
- Owners who want to compare channels by booked jobs
Included
What is included
- CallRail setup and practical call-source structure
- Booking-system review, including Housecall Pro or the client's current system
- Channel-level CPL and CPB calculations
- Lead-to-booking conversion review
- Recommendations for call handling and campaign decisions
Workflow
How it works
- Map current lead sources and phone numbers.
- Set up or review CallRail tracking.
- Compare call data with booked jobs in the booking system.
- Calculate channel-level CPL and CPB.
- Use the numbers to guide campaign and budget decisions.
Metrics
Numbers we watch
CPLCPBBooking rateMissed callsSource quality
Shtin Agency
Want to know what fits your market?
We can start with a marketing audit, review Google Search Ads, GLS, Google Maps, tracking and booking numbers, then choose the channel that fits the economics.
Contact
Book a Consultation
Leave your contact details and a few notes about the business. I will review the situation and suggest the best next step.