Shtin Agency

Marketing for appliance repair companies in the US

I help local service business owners in the US get leads from Google Ads, Local Services Ads, Google Maps and Local SEO with clear reporting and practical communication.

  • Working with US advertising since 2022
  • 100+ Google Business Profiles launched
  • Focused on leads, bookings and payback
01One contractor for the full setup
02Performance-focused campaigns
03Lower wasted ad spend
Google AdsAppliance Repair
Calls+34%
BookingsTracked
Monthly reporting
2017in marketing
100+Google profiles
20+full projects
$100/dayminimum ad budget

Case Studies

Real Appliance Repair Marketing Cases

See how we compare Google Search Ads, GLS, Google Maps and Local SEO by CPL, CPB and booked jobs across different markets.

View Case Studies

Focus

Who I Help

The main focus is appliance repair. I also work with HVAC, handyman, plumbing and locksmith businesses when the numbers make sense.

New service businesses

Google Business Profile, Local Services Ads, a basic website and the first calls without overcomplicating the launch.

Businesses with traffic

I review ads, website, calls, sales and booking systems to find where money is being lost.

Services

Appliance Repair Marketing Services

Build a marketing system around Google Search Ads, GLS, Google Maps, Local SEO, call tracking and booked jobs. The focus is not only lead volume, but real booking cost.

Google Search Ads for Appliance Repair

$900/mo2 Search campaigns, up to $20,000/mo ad spend
  • Low-end and high-end appliance repair campaign structure
  • Washer, dryer, oven, refrigerator, dishwasher and other core keywords
  • Setup, management, optimization and monthly reporting

Google Local Services Ads / GLS

CustomSetup, verification and support
  • Basic GLS setup and service-area selection
  • Support with verification, phone changes and Google Support
  • Review strategy to build trust faster

Google Business Profile / Google Maps

CustomUsually around 4 weeks
  • Video verification instructions and document preparation
  • Permanent sign, request/appeal and live video call when needed
  • Profile publication after successful verification

Local SEO for Google Maps

$500Per month per location, custom pricing for multi-location networks
  • SEO review replies with geo and service context
  • Standard/custom services, descriptions, posts 2-3 times per week
  • Products and Q&A when they support visibility

Landing Pages

$600-$3000From a simple landing page to a designer-led build
  • Fast pages for appliance repair campaigns
  • Structure for calls, forms and conversion tracking
  • Pricing depends on design, scope and complexity

Call Tracking & Booking Analytics

IncludedFor active clients
  • CallRail setup and practical tracking logic
  • Housecall Pro or another booking system review
  • CPL, CPB and lead-to-booking conversion visibility

AI Operator Setup

CustomIntegration through Nextfield.pro
  • AI operator setup for phone handling
  • Workflow implementation with a proven contractor
  • Realistic quality checks for speech and local accents

Marketing Audit

$500Entry product before ongoing management
  • Review Google Search Ads, GLS, Maps and Local SEO
  • Estimate CPL and cost per booked job by channel
  • Recommendations for campaigns and booking conversion

Process

How We Work

  1. We discuss your niche, state, website, Google profile, ads and booking system.
  2. I review lead cost, booking cost, current channels and weak points.
  3. I suggest the right next step: setup, optimization, audit or ongoing management.
  4. We launch or improve ads, SEO, Google profile, website and reporting.
  5. Each month you get a clear picture of leads, calls and bookings.

Content

Blog

This is a starter blog structure. SEO-focused articles can be added next.

How much does an appliance repair lead cost in the US?
Google Ads vs Local Services Ads: what to launch first
Why your Google Business Profile is not getting calls
How to calculate marketing payback for a service business

Contact

Book a Consultation

Leave your contact details and a few notes about the business. I will review the situation and suggest the best next step.