New service businesses
Google Business Profile, Local Services Ads, a basic website and the first calls without overcomplicating the launch.
Shtin Agency
Marketing for appliance repair companies in the US
I help local service business owners in the US get leads from Google Ads, Local Services Ads, Google Maps and Local SEO with clear reporting and practical communication.
- Working with US advertising since 2022
- 100+ Google Business Profiles launched
- Focused on leads, bookings and payback
From ads to booked jobs
- 01
Ads and local search
Google Ads, Local Services Ads, Google Maps
- 02
Calls and leads
Track where inquiries come from
- 03
Booked repair jobs
Measure booking cost and conversion
Monthly performance reporting
2017in marketing
100+Google profiles
20+full projects
$100/dayminimum ad budget
Case Studies
Real Appliance Repair Marketing Cases
See how we compare Google Search Ads, GLS, Google Maps and Local SEO by CPL, CPB and booked jobs across different markets.
Focus
Who I Help
The main focus is appliance repair. I also work with HVAC, handyman, plumbing and locksmith businesses when the numbers make sense.
Businesses with traffic
I review ads, website, calls, sales and booking systems to find where money is being lost.
Services
Appliance Repair Marketing Services
Build a marketing system around Google Search Ads, GLS, Google Maps, Local SEO, call tracking and booked jobs. The focus is not only lead volume, but real booking cost.
Advertising spend is separate: from $100 per day, plus agency fees.
Google Search Ads for Appliance Repair
$900/mo2 Search campaigns, up to $20,000/mo ad spend- Low-end and high-end appliance repair campaign structure
- Washer, dryer, oven, refrigerator, dishwasher and other core keywords
- Setup, management, optimization and monthly reporting
Google Local Services Ads / GLS
$500 one-timeSetup and verification. Ongoing management follows the Google Ads package ($900/mo)- Basic GLS setup and service-area selection
- Support with verification, phone changes and Google Support
- Review strategy to build trust faster
Google Business Profile / Google Maps
$500Pay after the profile is live. Usually around 4 weeks- Video verification instructions and document preparation
- Permanent sign, request/appeal and live video call when needed
- Profile publication after successful verification
Local SEO for Google Maps
$500Per month per location, custom pricing for multi-location networks- SEO review replies with geo and service context
- Standard/custom services, descriptions, posts 2-3 times per week
- Products and Q&A when they support visibility
Landing Pages
$600-$3000From a simple landing page to a designer-led build- Fast pages for appliance repair campaigns
- Structure for calls, forms and conversion tracking
- Pricing depends on design, scope and complexity
Call Tracking & Booking Analytics
IncludedFor active clients- CallRail setup and practical tracking logic
- Housecall Pro or another booking system review
- CPL, CPB and lead-to-booking conversion visibility
AI Operator Setup
CustomIntegration through Nextfield.pro- AI operator setup for phone handling
- Workflow implementation with a proven contractor
- Realistic quality checks for speech and local accents
Marketing Audit
$500Entry product before ongoing management- Review Google Search Ads, GLS, Maps and Local SEO
- Estimate CPL and cost per booked job by channel
- Recommendations for campaigns and booking conversion
Process
How We Work
- We discuss your niche, state, website, Google profile, ads and booking system.
- I review lead cost, booking cost, current channels and weak points.
- I suggest the right next step: setup, optimization, audit or ongoing management.
- We launch or improve ads, SEO, Google profile, website and reporting.
- Each month you get a clear picture of leads, calls and bookings.
Contact
Book a Consultation
Leave your contact details and a few notes about the business. I will review the situation and suggest the best next step.