Company services including: • Loan consulting services • Refinancing • Bankruptcy assistance • Loan agreement modification

Current Client Results:

  • Website aggregates such services from all over the country
  • Each city has few contractors

Project Objectives and Goals:

  • Increase leads volume
  • Reduce cost per lead



What did we do?

Strategic planning

We found out estimated numbers like sales, ad spent, leads, and conversion rates for all funnel stages.

Landing Pages development included:

  • Brand new offer
  • Landing page prototype
  • High-conversion design
  • Coding a website

PPC and Targeted Ad

We created custom advertising campaigns at Google, Facebook, and Instagram.

Analytics Setup

We did an analytics setup to track results, including:

  • Lead Forms tracking
  • Call tracking system
  • Chatbot scripts for a website (это же инструмент, а не аналитика)
  • All advertising data were integrated into Google Analytics

Ad Start

We ran an ad with a maximum traffic strategy with an average position of 1.4. It allowed us to get a high volume of relevant traffic with a low cost per lead price.

Daily Reports

Each day we analyzed ad performance and optimized key numbers: CTR, average position, conversions, and cost per lead.

The Results




Website conversion rate


Average cost per lead


Leads converted to paying clients

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