GCORIENTIR
Current Client Results:
- Low but organic traffic from Google
- 5-6 leads daily for low-profit services
Project Objectives and Goals:
- Get more traffic
- Get leads for high-profit services
- Sales growth
Tools applied in the project
What did we do?
Strategic planning
We found out estimated numbers like sales, ad spent, leads, and conversion rates for all funnel stages. Also, we did a services segmentation to 9 different niches.
Multiple Landing Pages Creation
We chose a one-screen landing page strategy and developed custom multiple landing pages for all 9 niches.
Advertising customization
Data like city, keyword, or product are displayed according to visitor request and location to make the client more loyal.
PPC and Targeted Ad
We created advertising campaigns at Google, Facebook, and Instagram for every of 9 niches and all supported locations.
Analytics Setup
We did an analytics setup to track results, including:
- Lead Forms tracking
- Call tracking system
- Chatbot scripts for a website (это же инструмент, а не аналитика)
- All advertising data were integrated into Google Analytics
- AmoCRM integration.
Ad Start
We ran an ad with a maximum traffic strategy with an average position of 1.4. It allowed us to get a high volume of relevant traffic with a low cost per lead price.
Daily Reports
Each day we analyzed ad performance and optimized key numbers: CTR, average position, conversions, and cost per lead.
The Results
6000
New visitors monthly
180
Leads per month
46$
Cost per Lead
8
It took to achieve sales plan KPI
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