The company provides services for documents and acts execution for the fire safety sector, including: • Filling out the declaration • Risk calculation • Independent risk assessment • Special technical conditions • Production of evacuation plans • Other documents on fire safety

Current Client Results:

  • Low but organic traffic from Google
  • 5-6 leads daily for low-profit services

Project Objectives and Goals:

  1. Get more traffic
  2. Get leads for high-profit services
  3. Sales growth

Tools applied in the project

What did we do?

Strategic planning

We found out estimated numbers like sales, ad spent, leads, and conversion rates for all funnel stages. Also, we did a services segmentation to 9 different niches.

Multiple Landing Pages Creation

We chose a one-screen landing page strategy and developed custom multiple landing pages for all 9 niches.

Advertising customization

Data like city, keyword, or product are displayed according to visitor request and location to make the client more loyal.

PPC and Targeted Ad

We created advertising campaigns at Google, Facebook, and Instagram for every of 9 niches and all supported locations.

Analytics Setup

We did an analytics setup to track results, including:

  • Lead Forms tracking
  • Call tracking system
  • Chatbot scripts for a website (это же инструмент, а не аналитика)
  • All advertising data were integrated into Google Analytics
  • AmoCRM integration.

Ad Start

We ran an ad with a maximum traffic strategy with an average position of 1.4. It allowed us to get a high volume of relevant traffic with a low cost per lead price.

Daily Reports

Each day we analyzed ad performance and optimized key numbers: CTR, average position, conversions, and cost per lead.

The Results


New visitors monthly


Leads per month


Cost per Lead


It took to achieve sales plan KPI

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