OLITA

Individual sewing of curtains service
https://www.instagram.com/olyta_textil/
cases-textile-marketing

Current Client Results:

  • 90% of sales generated by the affiliate program and word of mouth
  • The previous run of PPC ads was unsuccessful, with a $70 cost per lead
  • Social accounts had no activities

Project Objectives and Goals:

  1. Increase sales
  2. Get sales for high-profit services
  3. Low budget sales strategy development

Tools applied in the project

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What did we do?

Strategic planning

Because of the low budget, we decided to start with Instagram video advertising and account management to warm up cold leads. Leads were generated by Facebook lead form, direct messages, and WhatsApp

Instagram Account Management

We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.

New Offers Creation

Working closely (Team up) with the client, we generated 3 new offers to attract relevant users.

Scripts Creation

We created 3 different video scripts based on new offers. The placements we chose were stories and feed.

Promo Filming

Our first task was to prepare the client’s office for filming as they didn’t make it before. When everything was ready, we filmed 3 videos for stories and 3 others for the feed, just with iPhone and wireless (lapel) microphone.

Video Editing

We did some editing in Adobe Premiere Pro, created subtitles, and added some graphic effects to videos. All this was needed to make the video more impressive and viral.

Buyers Persona Creation

Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.

Instagram Advertising Run

We already had audiences and promo clips, then we just started ad campaigns.

The Results

1000+

leads

+40%

of new followers made an order later

9$

Cost per lead

4000$

average order value (30% Increase)

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