Because of the low budget, we decided to start with Instagram video advertising and account management to warm up cold leads. Leads were generated by Facebook lead form, direct messages, and WhatsApp
We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.
Working closely (Team up) with the client, we generated 3 new offers to attract relevant users.
We created 3 different video scripts based on new offers. The placements we chose were stories and feed.
Our first task was to prepare the client’s office for filming as they didn’t make it before. When everything was ready, we filmed 3 videos for stories and 3 others for the feed, just with iPhone and wireless (lapel) microphone.
We did some editing in Adobe Premiere Pro, created subtitles, and added some graphic effects to videos. All this was needed to make the video more impressive and viral.
Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.
We already had audiences and promo clips, then we just started ad campaigns.
of new followers made an order later
Cost per lead
average order value (30% Increase)