Current Client Results:
- 90% of sales generated by the affiliate program and word of mouth
- The previous run of PPC ads was unsuccessful, with a $70 cost per lead
- Social accounts had no activities
Project Objectives and Goals:
- Increase sales
- Get sales for high-profit services
- Low budget sales strategy development
Tools applied in the project
What did we do?
Strategic planning
Because of the low budget, we decided to start with Instagram video advertising and account management to warm up cold leads. Leads were generated by Facebook lead form, direct messages, and WhatsApp
Instagram Account Management
We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.
New Offers Creation
Working closely (Team up) with the client, we generated 3 new offers to attract relevant users.
Scripts Creation
We created 3 different video scripts based on new offers. The placements we chose were stories and feed.
Promo Filming
Our first task was to prepare the client’s office for filming as they didn’t make it before. When everything was ready, we filmed 3 videos for stories and 3 others for the feed, just with iPhone and wireless (lapel) microphone.
Video Editing
We did some editing in Adobe Premiere Pro, created subtitles, and added some graphic effects to videos. All this was needed to make the video more impressive and viral.
Buyers Persona Creation
Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.
Instagram Advertising Run
We already had audiences and promo clips, then we just started ad campaigns.
The Results
1000+
leads
+40%
of new followers made an order later
9$
Cost per lead
4000$
average order value (30% Increase)
Book a consultation with our marketer
