Nothing, business just started
Because of the low budget, we decided to start with Instagram video advertising and account management to warm up cold leads. Leads were generated by Facebook lead form, direct messages, and WhatsApp.
We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.
Working closely with the client, we generated 3 new offers to attract relevant users.
We created 3 different video scripts based on new offers. The placements we chose were stories and feed.
Our first task was to prepare the client’s office for filming as they didn’t make it before. When everything was ready, we filmed 3 videos for stories and 3 others for the feed, just with iPhone and wireless (lapel) microphone.
We did some editing in Adobe Premiere Pro, created subtitles, and added some graphic effects to videos. All this was needed to make the video more impressive and viral.
Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.
We already had audiences and promo clips, then we just started ad campaigns.
After launching ads for the first product, we received 2000 leads with an average price of $1.
Manufacturing challenges and long-term contracts made generating profit impossible at that time.
After brainstorming with the client, we decided to start another product. When it was ready, ads started.
The second product got an amazing result as 500 leads with a $0.5 cost per lead. But we faced the same troubles again.
We researched the market to find another product with calculating all numbers like profit, competitors ads spent, and contract terms. Chosen product was expensive and high profit. Ads were started.
640 leads with a $4 cost per lead were the result of the advertising campaign.
After a few testing campaigns for searching for the winning product, we did it. Start-up is generating profit now.
Visitors per mont
Average cost per lead
It took to achieve sales plan KPI