ROYAL CANIN

The company sells cat and dog food through its retail distributors.
https://www.royalcanin.com/ru
cat and dog royal canin

Current Client Results:

  • Royal Canin is a very huge business. They already did all marketing activities, except social networks advertising.

Project Objectives and Goals:

  1. Increase distributors’ online sales
  2. Start getting traffic from social networks
  3. Positive ROI

Tools

pr_cc_app_RGB

What did we do?

Strategic Planning

After research, we decided to start a conversion-based ad campaign for one offer – discounts products.

Instagram account management

We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.

New Offers Creation

Working closely with a client, we generated 3 new offers to attract relevant users.

Promo Creation

Based on the brand book and previous client promotions, we designed banners for Instagram stories and feed.

Buyers Persona Creation

Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.

Instagram Advertising Run

We already had audiences and promo clips, then we just started ad campaigns.

The Results

503

Adding to cart

50 $

Average sales price

1.5 $

Cost per add to cart

900%

Increase of average sale (ROI increase)

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