After research, we decided to start a conversion-based ad campaign for one offer – discounts products.
We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.
Working closely with a client, we generated 3 new offers to attract relevant users.
Based on the brand book and previous client promotions, we designed banners for Instagram stories and feed.
Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.
We already had audiences and promo clips, then we just started ad campaigns.
Adding to cart
Average sales price
Cost per add to cart
Increase of average sale (ROI increase)