After research, we decided to start a conversion-based ad campaign for one offer – discounts products.
We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.
Working closely with a client, we generated 3 new offers to attract relevant users.
Based on the brand book and previous client promotions, we designed banners for Instagram stories and feed.
Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.
We already had audiences and promo clips, then we just started ad campaigns.
503
Adding to cart
50 $
Average sales price
1.5 $
Cost per add to cart
900%
Increase of average sale (ROI increase)