ROYAL CANIN
Current Client Results:
- Royal Canin is a very huge business. They already did all marketing activities, except social networks advertising.
Project Objectives and Goals:
- Increase distributors’ online sales
- Start getting traffic from social networks
- Positive ROI
Tools
What did we do?
Strategic Planning
After research, we decided to start a conversion-based ad campaign for one offer – discounts products.
Instagram account management
We created a plan, checklist, and recommendation for Instagram account activities. Everyday posts and stories were started. Also, we made some recommendations regarding self-brand promotion for business owner’s account to make it vital.
New Offers Creation
Working closely with a client, we generated 3 new offers to attract relevant users.
Promo Creation
Based on the brand book and previous client promotions, we designed banners for Instagram stories and feed.
Buyers Persona Creation
Collaborating with the client, we created a buyer’s persona to make targeted advertising more effective.
Instagram Advertising Run
We already had audiences and promo clips, then we just started ad campaigns.
The Results
503
Adding to cart
50 $
Average sales price
1.5 $
Cost per add to cart
900%
Increase of average sale (ROI increase)
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